Discover how Social Media led online dating into a different direction and got us a new addiction. PublicationsFebruary 11, 15% of American Adults Have Used Online Dating Sites or Mobile Dating Apps. The share of InteractivesOctober 1, This trend is partly driven by a rise in the number of single people within the population.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships. Home > Industry Trends > Article Online dating was first introduced as personal ads in the '90s, and then sites like Match, JDate, and eHarmony improved From to , revenue expanded at an annual rate of 5%. Research shows that for finding true love online, users turn to mobile apps instead of dating websites.
This might sound an obvious prediction coming from a dating photographer, but the fact is a shift is slowly happening, which I believe will grow exponentially inas people recognise the ease and value in telling their story through the use of images, and we see the dating sites playing catch up. Just as marketers have seen a substantial shift in consumer behaviour over the last few years — the transition away from text, to the much more compelling medium of images — then so will dating sites. Clients will no longer want their photos kept in small, restricted parts of their profile, they want to see their photos playing a key role in showcasing their personality, their story. Sites like this will enable members to tap into the power of images and help create an emotional reaction from potential dates.
Follow the RSS feed for this page:. Do you want to find out how Social Media led online dating into a different direction and The Tinder trend might also affect your love life. Regarding to Deuze () people who have a high Social Media consumption are.
Pew Research Center found that by , 15 percent of Americans had tried online dating. (Couple image via Pixabay user “Pexels,” CCO.
With a $3 billion market size in the US, the online dating industry is According to the Pew Research Center, between and , online dating usage has.
Embracing the power of images. This might sound an obvious prediction coming from a dating photographer, but the fact is a shift is slowly.